![]() Like us at Blend, we will be able to help you create high-quality live capture videos that can help you achieve your business goals. If you’re looking for a video production company specializing in live capture production, then contact a video marketing agency or digital marketing firm. Additionally, live capture production can also be a great way to create unique and one-of-a-kind content for marketing or promotional purposes. It can be a great way to engage your audience and get them involved with your content. ![]() One of the main benefits of live capture production is that it allows viewers to feel right in the middle of the action. This can include anything from sporting events to speeches and many more. ![]() We specialize in all aspects of digital marketing from SEO services to web development to paid advertising. Unlike traditional video production methods, live capture production focuses on capturing live events as they happen. A COMMON SENSE APPROACH TO DIGITAL MARKETING. Live capture production is a relatively new type of video production that has become popular in recent years. In short, we understand the client lifecycle in its entirety.Īnd THAT lifecycle into a pipeline management tool that we call Gorilla 5.Īs one of the best CRMs for financial advisors, it is cutting-edge technology that combines templates and automation tools with laws of contact management to streamline your team’s workflow, automate your routine processes, and ultimately helps you grow.What is live capture production and how is it different from traditional video production methods? And then when the market turns volatile, it can send a calming message about what just happened in just a few clicks. We know the systems needed to manage a small business that can assist with client onboarding, build client engagement, create client retention, and automate seminar follow-up. We understand what it takes to convert a prospect to a new client, and then from a client to a raving fan. We have run and managed a multitude of marketing channels, such as email marketing, social media marketing, referral marketing, and many more. Gorilla 5 is built by people who have decades of experience in running effective marketing campaigns for the financial services industry, and not by engineers with none. They are still sweeping up that pay dirt from this digital goldmine, and so far it has been quite profitable for them. So, how did we use that information? We targeted those clients with a campaign we designed to move outside assets in-house. So, we went to their office and reorganized a few things, implemented many of our best practices in data management, and made it possible for the Advisor to use the information.ĭo you know what we found there? Opportunities worth over $120M in new assets. ![]() But it wasn’t very actionable, meaning it took a lot of effort to be able to analyze what was coming due. The data was certainly captured, recorded, and retrievable. We recently coached a financial advisor’s office who kept their opportunities in their planning software. Your ability to properly categorize, systematize, organize, and utilize this treasure determines the value of your book and your business. This data is the pay dirt in your CRM goldmine. The fourth and final step in the CRM-ROI conversion lies in how you USE YOUR DATA. If you are able to rapidly retrieve data in your CRM (key word: RAPIDLY), then you are probably in the very small category of sophisticated computer users. It is the inherent complexity of a CRM built by engineers who have never fully run a marketing campaign or thought about how to keep quality leads in their sales pipeline. Most financial CRM software just isn’t user-friendly, with functionalities that aren’t created with user experience in mind. This is not your fault, or the fault of your advisory firm, or your team members. If you cannot quickly access the data in your CRM, you are better off going back to a Rolodex. You have all the data, but no ability to easily retrieve it. Thus, your formula ends, and your CRM will NEVER produce the expected ROI. If no, this is where your CRM-to-ROI conversion breaks down. So, here’s the test: In 34 seconds, produce a list of all your future opportunities for the next year. You’ve got it noted somewhere, right? Of course you do. In your head make a mental list of all their future opportunities, the sale of a house, a CD due, whatever it is. To test the viability of this step in your current CRM, take a moment and think of your best client. This step involves retrieving your information. But the next step is crucial to your ROI conversion. You may be really good at capturing and recording details about your clients and prospects, and if you are, great! You’ve got 50% of the formula down.
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